Behind the Screens, Hollywood Goes Hypercommercial
β˜… 0.0 2000 0h 37m EN Documentary

Watch Behind the Screens, Hollywood Goes Hypercommercial Online

Hollywood Goes Hypercommercial

Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.

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Top Cast Cast & Actors in Behind the Screens, Hollywood Goes Hypercommercial

Meet the talented actors who starred in this 2000 film.

Jeremy Pikser - Actor in Behind the Screens, Hollywood Goes Hypercommercial (2000)
Jeremy Pikser
as himself
Mark Crispin Miller - Actor in Behind the Screens, Hollywood Goes Hypercommercial (2000)
Mark Crispin Miller
as himself
Robert McChesney - Actor in Behind the Screens, Hollywood Goes Hypercommercial (2000)
Robert McChesney
as himself
Susan J. Douglas - Actor in Behind the Screens, Hollywood Goes Hypercommercial (2000)
Susan J. Douglas
as herself

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