Name: The Codes of Gender
Genre: Documentary
Released: 2010
Rating: 6.5

Watch The Codes of Gender Online

Identity and performance in popular culture

Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.

Watch The Codes of Gender Online Free

🇱🇰 VIP / Sinhala Players (Try these for local movies):

💡 If one server doesn't work, click another.

Loading player…

Download The Codes of Gender in Multiple Qualities

Top Cast Cast & Actors in The Codes of Gender

Meet the talented actors who starred in this 2010 film.

Sut Jhally

as Himself

Similar Documentary Movies to Watch

Watch The Codes of Gender Online

Watch The Codes of Gender Online Free

Download The Codes of Gender in Multiple Qualities

Top Cast Cast & Actors in The Codes of Gender

Similar Documentary Movies to Watch

Watch Marvel's Behind the Mask

Watch Africa Rising

Watch The Corporation

Watch Leviathan

Watch Behind the Doors of Umberto Eco

Watch The Golden Age of Songs From Our Childhood

Watch Two Spirits

Watch La rosa dei nomi

Watch Mabel

Watch Girl Groups: The Story of a Sound